25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (2023)

It is crucial for the economy.

Black Friday is one of the busiest shopping days of the year.

We hereSpendMeNotThe latest Black Friday sales statistics collected.

Let's see how important this holiday really is.

AMAZING Black Friday Stats (Editor's Pick):

  • Black Friday 2021 sex88 million AmericansCompre online.
  • save trafficincreased by almost 19%What a what
  • Best-seller de compras on-line Black Friday$8.9 billion.
  • The average savings on Black Friday sales was24%.
  • average order valuesincreased by 9%em 2021.
  • Fast43%of Black Friday sales were made by cell phones.
  • MillennialsThey were the ones who spent the most.
  • About 29% of womenintend to buy during Black Friday 2021.
  • represents Amazon17,7%of all Black Friday sales.
  • The average adult spends$ 430during the shopping event.

The doors of malls and stores are finally open. You will be flooded with buyers. The madness and chaos are overwhelming.

Soa familiar?

Let's dive into:

Black Friday sales statistics

Let's start with some of the most eye-catching Black Friday trends and sales figures!

1. Nearly 155 million Americans shopped on Black Friday 2021.

(O hometown: NRF)

Throughout 2021holiday season, retail salegrew 14.1%in 2020 to US$ 886.7 billion. This was a new record, achieved despite the ongoing COVID-19 pandemic and challenges from inflation and supply chain disruptions. Nearly 180 million Americans shopped during the busiest five-day holiday season, from Thanksgiving to Cyber ​​Monday.

Although retailers began offering discounts in October, Black Friday remained the most popular shopping event, with a total of 154.5 million people shopping in stores or online. This beat the NRF's estimate of 108 million.

2. In 2021, 88 million shoppers shopped online on Black Friday.

(O hometown: NRF)

Online shopping has become a stronghold over in-store shopping in 2020. While foot traffic has increased in 2021, the adoption of digital shopping has accelerated even further. Online holiday sales in November and December grew 5% year-over-year to $1.14 trillion globally and 9% to $257 billion in the US.

On Black Friday alone, 88 million shoppers shopped online in 2021.

3. 66.5 million Americans shopped at the store on Black Friday 2021.

(O hometown: NRF)

In-store shopping gained traction in 2021, with 66.5 million Americans browsing brick-and-mortar stores on Black Friday. That was a change from last year, when people limited their shopping to online deals to avoid overcrowding in stores.

after aSensormatic SolutionsLooking at the six weeks from November 21, 2021 to January 1, 2022, US foot traffic increased by 18.9% year-over-year. However, physical stores had 19.5% fewer shoppers than in 2019 before the pandemic and are still suffering from the 33.1% drop in Christmas shopping in 2020.

4. US consumers spent $8.9 billion online on Black Friday 2021.

(Quelle: Adobe Digital Insights)

How much money does Black Friday generate?

In 2021, online Black Friday sales in the United States totaled $8.9 billion, down 1.3% from $9 billion in 2020. Analysts say this was a result of the ongoing impact of the pandemic, including disruptions to supply chain, as well as previous online deals that stole some of the momentum.

However, some ecommerce sellers have seen an increase. Shopify merchants saw $2.9 billion in sales worldwide on Black Friday, up 21% from 2020.

5. Black Friday shoppers spend an average of $430.

(Those: Deloitte)

How much does the average American spend on Black Friday?

Black Friday spending stats show that the average bill in 2021 was $430. This was about 5% higher than the average $410 spend in 2020.

The increase doesn't necessarily mean people bought more items. At least some of the biggest online sales this season came from overpricing everything from raw materials and fuel to finished goods. In addition, discounts were lower than in previous years.

6. Black Friday 2021 sales were 23% higher than Cyber ​​Monday sales.

(Those: Nosto)

For decades, Black Friday was the last day to shop for bargains. But in recent years

Cyber ​​Monday has come to replace it as America's biggest annual shopping event.

In 2021, we saw a turnaround, with Black Friday sales outpacing Cyber ​​Monday sales by 23%. A year earlier, Cyber ​​​​Monday sales increased by 11%.

7. Retailers who offer take-out increased their sales by 50% more than retailers who did not.

(Source: field service)

People today are looking for convenient and safe ways to shop. For example, US stores that offer curbside or in-store pickup increased their Black Friday sales by 50% year-over-year compared to retailers that do not offer these pickup options.

8. Amazon accounted for 17.7% of Black Friday sales.

(Source: Accountant)

amazonaswas the top Black Friday retailer for the second year in a row, capturing 17.7% of Black Friday dollars, extending its lead over Walmart, whose share declined slightly.

Target was also the 2021 Black Friday retail winner, boosting its shares across online and in-store divisions.

This power is not just limited to Black Friday or the festive seasons. In fact, 46.7% of all product searches start on Amazon.

25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (1)

(Image source:contador)

Black Friday Online Sales Statistics

Remember the days when the Black Friday frenzy consisted of huge crowds and long lines? Christmas shopping is no longer the same tradition. Online offers are taking over the fashion for stationery stores. Let's see the latest trends!

9. More than half of online shoppers were first-time shoppers.

(Aqueles: Bluecore)

With all the discounts, the holiday season is a great time to try new brands. As such, first-time shoppers make up a large portion of Black Friday shoppers. In 2021, 52% of buyers were first-time buyers. While that's impressive, it's down 8% from 2020.

The consumer electronics category had the highest percentage of first-time buyers (89%). This industry also had the lowest percentage of repeat customers.

The proportion of second, third, and fourth buyers was similar across all sectors, at approximately 15%, 9%, and 5%, respectively.

25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (2)

(Image source:blue core)

10. Over 40% of consumer electronics were out of stock.

(Aqueles: Bluecore)

According to data fromAdobe Analytics, November 2021 Out-of-stock notifications are up 227% from January 2020 and 261% from November 2019.

On Black Friday, electronics in particular had the highest percentage of sold out products: 41%. That was 33% more than the second hardest hit industry, housewares, which had 8% sold out.

The huge increase in out-of-stocks in consumer electronics is likely due to shortages in raw materials and microchips. Additionally, most engineering products are manufactured in Asia, where there are still pandemic-related issues affecting the workforce.

Shoes and specialty gifts were the least affected categories, with just 1% of items sold out. All other industries had relatively similar out-of-stock thresholds.

11. Website traffic on Black Friday 2021 is down 5% year-over-year.

(Aqueles: Bluecore)

In 2021, Black Friday website traffic was 110% higher than on a regular day, but 5% lower than in 2020.

With the exception of shoes and jewelry, most verticals saw a slight drop in website traffic compared to the previous year. The latter saw a 14% year-on-year increase, driven by an impending wedding boom in 2022.

The biggest increase in website traffic compared to a typical day was seen in apparel: 129%.

25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (3)

(Image source:blue core)

12. Almost 60% of Black Friday 2021 purchases were on impulse.

(Aqueles: Bluecore)

Black Friday ecommerce statistics show that around 58% of Black Friday 2021 purchases were impulse purchases. The remaining 42% were planned.

Household goods and clothing were the two categories with the highest proportion of planned purchases: 49% and 48%, respectively.

Most industries saw only a small change from 2020.

25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (4)

(Image source:blue core)

13. Shoppers viewed an average of 5.28 products.

(Aqueles: Bluecore)

When shopping for clothes, people tend to browse more, viewing 8.54 products 17.97 times on average.

Shoppers had a specific product in mind when shopping in the Health & Beauty, Sporting Goods and Consumer Electronics categories and saw the fewest products.

14. Average order values ​​increased by 9% in 2021.

(Aqueles: Bluecore)

Black Friday online orders are down 8% in 2021. However, order values ​​were 9% higher.

As mentioned above, inflation is a factor to consider when it comes to consumer spending. But when it comes to selling online, we can put some of the momentum into retailers' marketing strategies. Many brands have successfully implemented website recommendations, abandoned cart emails, package deals, and exit intent popups.

Footwear grew 6% in the number of orders and 8% in the average value of orders. Meanwhile, Technology saw orders down 23% and average order value down 4% due to the aforementioned shortage.

25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (5)

(Image source:blue core)

Black Friday sales on mobile, laptop and desktop

Mobile phones have become the focus of our daily lives. Do Black Friday shoppers prefer the convenience of mobile shopping?

15. Almost 43% of Black Friday sales were made through cell phones.

(Quelle: Adobe Digital Insights)

42.4% of Black Friday sales were made via smartphones, setting a new daily record. Compared to 2020, there was an increase of 2%.

The trend has accelerated over the years. We could soon see e-commerce revenue generated through smartphones surpassing desktop-based purchases through computers or laptops.

16. More than 70% of Shopify purchases were made on mobile phones.

(Origin: Shopify)

The expected shift to mobile shopping has already happened for some retailers. About 71% of Shopify purchases on Black Friday 2021 were made on smartphones. Orders placed via desktop accounted for only 29% of the total.

In 2020, mobile purchases accounted for 67% of Shopify sales, so we're seeing a steeper increase than overall.

Black Friday Shopper Demographics

What is the Black Friday Shopper Profile? Which generation will spend more during the event? Let's find out!

17. Millennials spent more money online on Black Friday 2021.

(Source: Statesman)

reaching its peak,millenniaThey became the engine of the economy. His generation is also leading the way on the digital front, making 44.4% of their Black Friday 2021 purchases online.

Like Baby Boomers, Gen Z still prefers the physical experience, making nearly 72% of their purchases in physical stores.

18. People between the ages of 35 and 44 were more likely to participate in Black Friday.

(Source: Locator)

The 35-44 age group had the highest intention to participate in Black Friday 2021. Around 34% of people in this group said they would buy the deals. Meanwhile, only 24% of 25-34 year olds and over 65 year olds plan to make a purchase during the event.

19. Younger shoppers were more likely to shop at the store.

(Source: Accountant)

It's easy to assume that older generations are more likely to shop in stores than online because they're not digital natives. But surprisingly, Millennials and Gen Z are eager to do their shopping in person, especially at Walmart.

Younger generations (Gen Z and Millennials) also had greater engagement with Target than older generations (Gen X and Boomers).

20. About 29% of women intend to shop on Black Friday 2021.

(Source: Locator)

While women still dominate Black Friday shopping, men are slowly catching up. Recent data between men and women shows that 29% of women plan to make a purchase compared to 27% of men.

Women have always been better at closing deals.

Black Friday shopping stats

Black Friday is all about discounts. It's not like this?

21. The average savings on Black Friday specials was 24%.

(Quelle: Adobe Digital Insights)

One in five adults (19%) say they need a 50% discount to generate interest in purchases. That's twice the average Black Friday discount of 24% recorded worldwide.

Some promotions in 2021 stayed at the level of 2020. Overall, however, the bargain offers were not as tempting as in previous years.

  • Computer prices fell 13.6% on Black Friday 2021, down from 29% a year earlier.
  • Toy prices fell 22.4%, down from 17% in 2020.
  • Electronics were reduced by approximately 11.8% compared to 26% on Black Friday 2020
  • Home appliance prices fell 8.6% on Black Friday 2021, compared to 20% in the previous event.
  • Sporting goods prices are down 8.4% compared to Black Friday 2020 discounts of 18%.

22. Less than 50% of retailers offered sitewide Black Friday discounts in 2021.

(What: Forrester)

The types of discounts offered by companies also changed during Black Friday 2021.

Less than half of retailers offer storewide discounts, according to Forrester. Most deals were limited to a specific category or product.

23. 17% of brands offered fewer discounts in 2021.

(What: Sitecore)

To protect their margins during global supply shortages, 17% of brands offered fewer discounts in 2021.

Prior to the event, only 60% of brands were planning a Black Friday sale, down 17% from last year. Additionally, 85% of marketers said they are using the pandemic to “reset” Black Friday sales practices.

ask why?

About 80% of retailers believe that Black Friday is outdated and negatively associated with consumer culture. And about 76% will limit Black Friday sales to a single calendar weekend for fear of devaluing their brand and reducing consumer spending for the rest of the year.

24. Black Friday was the best day to buy furniture/bedding and tools/DIY stuff.

(Quelle: Adobe Digital Insights)

In 2021, Black Friday was the best day to buy furniture/bedding and tools/appliances. Meanwhile, certain categories like electronics saw the biggest discounts ahead of Cyber ​​​​Monday.

Best shopping days also included:

  • Thanksgiving for Toys
  • Electronics and Appliances Saturday
  • Sunday clothes and sporting goods
  • Cyber ​​​​Monday para TV
  • computer wednesday

25+ Black Friday Sales Statistics You Should Know in 2023 - SpendMeNot (6)

(Image source:Adobe)

Best selling products on Black Friday

Black Friday sales trends change every year. Product demand depends on many factors, including consumer behavior and retailers' discounting strategies. What were the best selling items in 2021?

25. Briefs, mules and sneakers were the most popular clothing categories.

(Aqueles: Bluecore)

Demand for wedges is up 12,259% in 2021. Mules followed with a 701% increase, while flats are up 302% from 2020.

Isn't it unusual for these warm-weather shoe styles to sell so well in November? Well, not when you consider the deep discounts and all the winter vacations planned after the lifting of COVID-19 travel restrictions.

Pocket scarves, traditional and formal wear were also significantly more popular in 2021 than they were in 2020. As mentioned, we expect a wedding boom in 2022 as many couples postpone their big day due to health concerns and related restrictions.

26. Nintendo Switch, Barbie and Oculus VR were the most popular products purchased on Black Friday 2021.

(Quelle: Adobe Digital Insights)

Sales of toys and video games skyrocketed on Black Friday 2021. Top products include Pop Fidget toys, Got2Glow fairy finder, and Bluey toys. Electronic devices such as Samsung and TCL televisions, as well as the PlayStation 5, were also trending during the shopping event.

These were my favorite Black Friday buys:

  • nintendo switch
  • Barbie
  • Oculus VR

27. Amazon's best deals were on consumer electronics.

(What: Amazon)

According to a recentlearnby independent analytics firm Profitero before the holidays, Amazon had the lowest prices, averaging 14% compared to all major retailers across all categories. Some of the hottest Black Friday sales on Amazon include:

  • The 27-inch LG Gaming Monitor - 17% off
  • JBL LIVE 300 wireless headphones - 47% off
  • Citizen Eco Drive men's watch - 37% off
  • T-Fal fryer - 20% off
  • Braun Men's Electric Shaver Series 7 - 38% de desconto
  • Crest 3D Whitestrips, 22 treatments - 53% off

28. TVs were the most popular Black Friday item at Walmart.

(Those: Blackfriday.com)

Walmart's best Black Friday sales of 2021 included TVs from brands like Samsung and Philips, Disney's Frozen and Ryan's World toys, and Apple Airpods.

Other types of technology like tablets, computers, and phones also make up some of the best Walmart Black Friday deals. Appliances and household items, including Christmas ornaments, were also coveted in purchases.

final result

We all love promotions. Statistics show this, especially in electronics.

Most of us prefer to shop online these days. I mean, who wouldn't want to do all their pajama shopping and have coffee?

Our shopping habits may have changed, but the Black Friday craze isn't going anywhere.

If you're a retailer, these Black Friday sales stats can help you a lot. If you're just a simple shopper, now you know when the best deals are available.

We are happy to be here for you! Have fun shopping!


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